After reading this thoroughly, you will surely find out how much you have been missing from the world wide web. Before going straight to the point, let me make a few of you understand what search engines are all about and how we haven’t been utilizing all of it’s potential. Wikipedia gives a clear explanation of a search engine:
A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.Apart from the popular Google search engine, Bing search engine, Yandex search engine and a whole lot of others, Facebook graph search engine has some interesting and unique stuffs to offer. Most Facebook users are just ordinary users that come online to chat, make new friends and know what’s up on their timeline. I was in that category before. Well, in case you didn’t know, Facebook has a lot to offer apart from making new friends, chatting and reading updates on your timeline. One of those areas in Facebook that hasn’t been tapped by so many internet users is the Facebook search/graph search. Facebook graph search is different from Google search because of the nature of the search results. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. With Facebook graph search, you have a limitless platform to search for:
- Personal details
- Comments etc
- Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) (Source: Facebook 7/26/17) With these number of growing users, you will practically be able to search for a very large number of people via this huge social network.
- In Europe, over 307 million people are on Facebook. This shows how the Facebook graph search would be so resourceful to any user. The search range is virtually limitless based on the number of increasing Facebook users.
- Photo uploads total 300 million per day. (Source: Gizmodo) With this number of photo contents which increases every second, you will be able to practically search for any photo of your choice and even find better options/alternatives.
- Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This means that, your search will provide you with real time results and details from a large number of users, posts, comments, photos or videos. You only need to screen out the fake or less important ones because the competition is so high but the volume of the content is huge.
- Most websites automatically share thier posts to Facebook immediately it’s published. You don’t only get a Google search experience but you also get more unique results that you wouldn’t find elsewhere.
- 42% of marketers report that Facebook is critical or important to their business. Looking for a business name or model, Facebook has millions of pages created by business owners, top sites, news agencies and a lot of other major/minor brands. Your search on Facebook related to businesses will have a whole lot of results to choose from.
Google is more of Links while Facebook Graph search is more of Likes/CommentsThis might be a little bit confusing, but I am going to make it clear. When you search for something on Google, let’s say, best Bluetooth headsets, Google shows you results which are links to other sites that have what you are looking for, has a lot of visitors and probably reviews from users. Google doesn’t actually check the results on its search page manually to be sure of its authenticity, and that’s why we sometimes see irrelevant results on the very first page of a search term. These results are fetched by bots and not humans. This is where Facebook Graph search comes in uniquely. Facebook Graph search uses likes, connections and realtime results in its search engine. Searching for best Bluetooth headsets on Facebook actually uses some different techniques to provide the results. With Facebook graph search, the results are based on reality. Facebook picks results from your friends and friends of friends. You don’t just see results from space but results based on real users, and even close ones. Facebook checks if your friends have like the Remax RB S6 Bluetooth headset or the Samsung Level U Bluetooth headset or the likes/posts from friends of friends related to the querries. Under most of the results that you see, you will also find real comments from other users about the product, page or search term. You feel more comfortable purchasing what your friends recommend or have used and you can even leave your comments/reactions and also get feedback from other users. With Facebook graph search, your search results are more reliable compared to thousands of bot fetched results on a normal search engine page. This infographic below compares Facebook Graph search vs Google search From the infographic above, you will understand that the Facebook Graph search utilises more of reality than normal search engines. Although search engines can show results including a few from Facebook, it cannot be compared to the results shown directly on Facebook search. Facebook Graph search has a lot of options to choose from when displaying results. On any search, you can choose to view all the results for that search or filter them by posts, people, photos, videos, shop, pages, places, links, groups, events and even some more personal options to tailor your results. Google search engine, Bing, Yandex, Ask.com etc are all great search engines with vast resources for all of your querries. But, you could get more personalised and better results from the Facebook graph search engine. Finding the Facebook search box isn’t really hard, it’s always at the top of your Facebook profile. I have personally benefited a lot from the Facebook Graph search engine and you too could find it very useful after giving it a try. You can start by searching for items/results that you couldn’t find satisfactory info on regular search engines. You can also checkout this video to see/know how Facebook graph search works. [embed]https://youtu.be/va-PG6tJgEo[/embed]
If you find this useful, you can quickly share it via the social sharing buttons so that your friends will also benefit.