Facebook has the best features and an extremely large audience. As a business, that means Facebook is the ideal place to start. But unfortunately, just because Facebook is a great platform for advertising doesn’t mean all brands use it effectively. It’s possible to spend a lot of money, time and resources and still get that low or no turn out. It’s not Facebook’s fault, but because most failures have no strategy or don’t understand how to use it.
- Do you want to see outstanding impact from your Facebook business page and keep it coming like a water fall?
- Do you want your choice of Facebook as a marketing tool to be your best marketing decision?
- And you really wanna crush your competitors and get that double portion of positive response and turnout from your campaigns?
[su_heading size=”23″ margin=”30″]Know your audience [/su_heading]
The first and most important step towards making a successful Facebook business page advert is to know your audience. Yes, you really have to carefully study and understand your audience before putting your budget on the line.
You can’t just start that ad campaign without getting useful information about your audience. The best and most recommended tool to help you understand your Facebook business page audience better is the Facebook Audience Insights. You should actually checkout this in-depth guide on how to use Facebook audience insights as a marketer. Instead of sending that ad to a totally wrong audience who won’t click or follow up, the audience insights will help you know your crowd. It will save your time and money while you focus on making your ad better.[su_heading size=”23″ margin=”30″]Give each audience a special Ad [/su_heading]
Does that sound like a herculean task? Well, it shouldn’t. Your audience will never be the same and might not respond to your ad the same way. That’s why they are unique. The good thing is that Facebook’s ad platform has what it takes to serve it and every audience in a very special way. You can create two different ads and deliver them to two completely unique audiences. Or you can create the same exact ad and send it to two different audiences. Ultimately, the result is better targeting, which is a good step to successful ad campaign.
[su_heading size=”23″ margin=”30″]Make sure your Ad takes your users to the right place[/su_heading]
It wouldn’t make any sense to attract an audience and after they decide to click on your link, it just leads to a disappointing page or another link. You might not just loose those sales, but also the users in case they see those sponsored links in future. Now the solution is to have a to have landing page for your ads. After spending money to fund your Facebook ad costs, it shouldn’t just end on Facebook. The landing page will serve as a middle man that will connect your ad to your website or product page. Good landing pages should do more than the add; straightforward with enticing details like images, and free from any distraction. It could even do more but it’s good if you keep it concise. You could find out a lot more about landing pages and how it can positively impact your Facebook business page to greater heights.[su_heading size=”23″ margin=”30″]Use eye catching images[/su_heading]
It’s always said that an image is a thousand words. Pictures are vital for grabbing your customers’ attention on Facebook. People might not be attracted to the lenghty texts but just the right image can entice anyone to click on your Facebook ad.
It’s good to add some texts, but complementing it with the right images will surely bring good results. People will tend to be attracted to an image and respond faster than reading some texts. And mind you, use images that won’t seem as if you are trying to attract your visitors to an ad that’s a far cry from the image. You could also use Carousel-format adverts or videos which will consistently drive great results to your ad.
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