Facebook has the best features and an extremely large audience. As a business, that means Facebook is the ideal place to start. But unfortunately, just because Facebook is a great platform for advertising doesn’t mean all brands use it effectively. It’s possible to spend a lot of money, time and resources and still get that low or no turn out. It’s not Facebook’s fault, but because most failures have no strategy or don’t understand how to use it.
- Do you want to see outstanding impact from your Facebook business page and keep it coming like a water fall?
- Do you want your choice of Facebook as a marketing tool to be your best marketing decision?
- And you really wanna crush your competitors and get that double portion of positive response and turnout from your campaigns?
[su_heading size=”23″ margin=”30″]Know your audience [/su_heading]
The first and most important step towards making a successful Facebook business page advert is to know your audience. Yes, you really have to carefully study and understand your audience before putting your budget on the line.You can’t just start that ad campaign without getting useful information about your audience. The best and most recommended tool to help you understand your Facebook business page audience better is the Facebook Audience Insights. You should actually checkout this in-depth guide on how to use Facebook audience insights as a marketer. Instead of sending that ad to a totally wrong audience who won’t click or follow up, the audience insights will help you know your crowd. It will save your time and money while you focus on making your ad better.
[su_heading size=”23″ margin=”30″]Give each audience a special Ad [/su_heading]Does that sound like a herculean task? Well, it shouldn’t. Your audience will never be the same and might not respond to your ad the same way. That’s why they are unique. The good thing is that Facebook’s ad platform has what it takes to serve it and every audience in a very special way. You can create two different ads and deliver them to two completely unique audiences. Or you can create the same exact ad and send it to two different audiences. Ultimately, the result is better targeting, which is a good step to successful ad campaign.
Let’s say you’re a retailer that sells Samsung Android phones. You just stocked up with the most recent devices and would want to send it via your Facebook ad page to your entire audience. Instead of delivering the same ad to everyone, you can create two or more unique ads and deliver them to two or more distinct target markets. The first ad could be targeted towards Samsung fans that love Samsung galaxy devices with IP68 rating, another ad could target an audience that would certainly love their next Samsung phone to have 4GB of RAM or another group that would definitely fall for the beauty of Samsung devices with the Infinity display. The two ads will be completely different, despite the fact that the same item is being pushed. The results would seen faster because you have tailored your ads for each audience.